Your nonprofit's aspirations have a
(solvable) marketing problem
Let's build the right-sized marcom team equipped with the strategy and "work smarter" systems they need to fuel your aspirations at scale
Most nonprofits are underutilizing their marketing communications (marcom) team.
Getting this team mix right is TOUGH, especially if you're scaling this function for the first time, or need marcom to take on new or expanded responsibilities like earned revenue growth. Without a "been there" advisor to guide you, the risk of getting it wrong can feel overwhelming.
The fact is, marcom has a unique and vital role to play in fueling your org's top goals—AT SCALE. Yet too often these teams are underutilized—stuck in cycles of reactivity, managing activity but with few tangible results to show for it. The culprit isn't a lack of resources. It's a lack of function-specific leadership.
This moment demands a calculated PIVOT. Working as your strategic partner, we help you build the right marcom bench and team focus to better fuel what your nonprofit needs right now—and prepare you for what’s next.
Everything we do aims to unlock and optimize your marcom team's value—with the right team, focused on the right work, and delivering the right results to fuel your growth and financial resilience at scale.
Our unique Marcom Build Consulting leverages over 25 years of function- and industry-specific leadership to build precisely the marcom team, systems, and strategy your nonprofit needs right now.
Here are just a few of the ways our support can empower your team:
AVOID THE COMMON "FIRST DIRECTOR READINESS GAP"
First-Ever Director Hire Consulting
You think you're ready to hire your first-ever marketing or communications director ... But is your team ready to let them lead? Miss this vital readiness step and even exceptional new talent will stay stuck.
I help you quickly and cost-effectively address the “first-ever marcom leader readiness gap” that recruiters miss before you hire, so you’re ready to attract, keep, and unleash the right leader for the results your org actually needs.
WHY IT MATTERS:
More and more nonprofits are taking this “first-ever” leap — moving from 1-2 entry- or mid-level marketing or communications support roles to adding a director to lead the entire function. Why? Because you know a stronger marcom team can fuel your growth at scale, build a more differentiated brand, stabilize your reputation, advise on the best audience engagement strategy, stay ahead of what’s next. Even help you understand what your audiences really want. They can also take this time-consuming work off your plate. So, you hire a recruitment firm. Craft a killer job description. And it attracts amazing talent — the builder/doer unicorns that are uniquely drawn to first-ever roles. They see where your org needs to go and are ready to lead you there. You extend the offer, the new hire starts … but a few months in, and everyone’s frustrated. Without realizing it, your new hire’s strategy voice gets silenced. Their marcom team stays stuck in a transactional relationship. And performance? It stays stuck too. I see this happen far too often. Well-intended executives who invest substantial resources recruiting their first-ever director, but little time preparing their team for the real cultural shift required to let that director actually lead.
Take the first step:
OPTIMIZE MARCOM CAPACITY AND PRODUCTIVITY
Marcom Ops Consulting
Every nonprofit marketing or communications team is on a constant hunt for more capacity. Yet too often, teams are giving significant capacity away simply by the nature of how they work.
We partner directly with your in-house marcom team to name—and address—the most persistent operational and relational friction points that are slowing you down, draining your effectiveness, and diluting your results.
Every engagement starts with our proven Friction Finder Assessment
spanning 5 core areas of how your team works. We then craft a custom action plan to help you address your biggest capacity crushers at the root. From simple workflow shifts, to embracing a scale mindset, to the use of AI and martech for greater productivity, and addressing trust gaps or role clarity, we help you reclaim sustained capacity so you can better leverage the resources and team you already have.
Take the first step:
ARM JUNIOR TEAMS WITH A STRATEGY AND RESULTS ROADMAP
Growth Marketing Consulting
Are you ready for "growth" but not sure what role marketing or communications should play in fueling it? This is the moment your marcom function demands a calculated pivot—with a growth-marketing approach that makes everyone else's job easier.
We specialize in empowering small nonprofit teams with the strategic clarity, growth marketing campaign strategy, and right-fit marketing infrastructure you need to achieve your growth aspirations—cost effectively, sustainably, and at scale.
While our approach flexes to your org's unique needs, in-house marcom team, and growth goals, your scope could include:
Data-informed articulation of your best-fit growth markets and target partner or client profile to help you focus where your impact potential is highest
Ready-to-use offer positioning and messaging playbook
Offer pricing strategy, revenue and growth projections, lead generation or pipeline goals, and associated marketing communications channel and activity KPIs
Growth marketing campaign strategy pinpointing best-fit channels, content pillars, activity cadence, and creative direction
Opportunity to add on ongoing plan implementation/management, or plan handoff and management coaching for in-house staff
Take the first step:
SCALE-UP YOUR RESULTS WITH COST-EFFECTIVE, EMBEDDED LEADERSHIP
Fractional Director of Marketing Communications
Historically, nonprofits have had to make tough decisions—either staff for marcom execution, or for leadership. As the breadth of responsibilities on marcom teams has more than tripled over the last decade, nonprofits now recognize why BOTH are vital.
The fact is, most nonprofits don't need a full time marcom leader—but EVERY nonprofit needs marcom leadership to ensure this function delivers resilience-fueling value cost-effectively and sustainably.
Part-time (or fractional) Marketing Communications Directors can offer focused, flexible, embedded leadership without the cost of an FTE. This frees up vital resources for FTEs and/or campaign related investments where it really matters, while still giving your executive team access to the as-needed advisor you crave.
Tiffany Meyer has operated as a fractional Director long before it became popular. Every client benefits from her integration of the Marcom Value Pivot operating system, and her unapologetic focus on building teams poised to fuel their org's top goals, and in a way only marcom can.