Burnout is not the inevitable cost of this job.
I know because I’ve been precisely in your shoes, passionate about purpose-driven work, acutely aware how underutilized my team was, feeling on the brink of real burnout, and unclear what to do about it.
Then something changed. I realized that no one was coming to save us—no job title or promotion would hand me the agency I craved. No exec was coming to grant permission to set a different course for my team. And, unfortunately, I knew I might never get that ideal number of FTEs or budget that would take the weight off.
I knew my team needed to make a calculated PIVOT in what drives our priorities and workload, in how we define our team’s value, and in how we “serve” the organization. We needed to get out of our own way and employ a team operating system that not only unlocked the agency we craved, but the RESILIENCE-FUELING VALUE our org (and our colleagues) needed most.
The great news? This PIVOT channels the very superpowers we use to engage outside audiences, only this time we're engaging our colleagues. With skills like meeting them where they are, connecting to how they see the problem, the goals they’re accountable for.
And SHOWING them what marcom could do (when we drive) and how this new approach to working together will make their job a whole lot easier.
The Marcom Value Pivot Academy gives you a practical structure to reset your team and shift the relationship with marcom confidently—where your team's resilience-fueling value drives ever decision you make
Built exclusively for smart-but-stuck, integrated marketing communications teams in the nonprofit sector
The Academy is a great fit for:
Leaders and teams that manage the complex, often competing set of responsibilities of an integrated marketing communications (marcom) team in a nonprofit, government agency, or professional association. You manage everything from brand awareness to strategic communications, and from growth marketing to internal communications. This holistic breadth of responsibility can pull you in every direction and demands both resourcefulness and focus. It also invites a lot of opinions about what your team SHOULD be doing and is an ideal fit for the Value Pivot system.
It's also a great fit for integrated communications teams managing an equally broad reach of responsibilities and channels to manage, though not inclusive of marketing.
Great for marcom leaders, BEST for full marcom teams:
The Academy works well for individual heads of marcom, and delivers the strongest, most durable results when your full team can enroll together to apply the Pivot strategies in shared practice.
Unfortunately, the Academy is not a great fit for:
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Teams that exclusively lead rapid-response media relations, policy advocacy, and/or government affairs—namely because of the reactive and highly specialized nature of these roles.
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Leaders or teams looking for technical marcom skills only (like how to craft a digital marketing strategy)
(If that’s you, check out our Coaching or Office Hours support as an alternative)
The Value Pivot can't fix dysfunction.
If your team is experiencing what feels like a constant power play with execs, a lack of strategic alignment or shared clarity from the top, or simply a toxic work culture that is much bigger than you and your team, unfortunately this can’t be remedied with the Academy.
If this is YOU, you have a different decision to make. Not sure? Grab me for a complimentary 15-minute consult here and we’ll look at it together.
Here's what you'll be able to do:
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You’ll land a defensible team focus and negotiating leverage to keep it—where your team can offer the highest value in fueling your orgs top goals, and in a way only marcom can;
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You’ll gain real workload predictability by trading the order counter for a better fit service model that's based on what your org needs most out of marcom;
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You’ll gain reliable team capacity by finally addressing the persistent friction crushing productivity and giving your power away;
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You’ll earn your way to the “consult us early and often” partnership your team craves;
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You’ll set a course to deliver the resilience-fueling results your nonprofit needs most—with a performance dashboard you can finally manage; AND
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You’ll master a NEW leadership approach you can take with you for the rest of your career
AND, YOU’LL BUILD CONFIDENCE TO POWER THROUGH COMMON ROADBLOCKS AND TOUGH CONVERSATIONS, LIKE:
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How do we set (and keep) workload and timeline boundaries with our colleagues?
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How do we better manage brand DIYers that keep going rogue (killing our team’s week in the process)?
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How do we handle the “idea guy” exec who drops last minute projects on our plate (putting our goals in jeopardy)?
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How do I (as the marcom leader) coach my team to confidently pivot from just fulfilling orders to working as a strategic advisor?
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How do I (as the marcom leader) reliably carve out more of my time for strategy and spend less on day-to-day execution?
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How do I make a value-driven case for a new hire (rather than a “we need help” case)?
How the Academy works
The Value Pivot system addresses the ROOT CAUSE that keeps nonprofit marcom teams underutilized and at the brink of burnout—individualized to your org’s purpose, growth stage, and the unique and vital role your team needs to play in fueling it.
The Academy introduces this system in a high-touch environment, blending self-paced learning, all the tools you need to apply the concepts to your team in real time, and live coaching to get unstuck and land a durable Pivot strategy for your team.
AND it gives you the chance to break free of the isolation we often feel in these roles, working alongside smart, principled creative leaders HUNGRY for a better way to lead their team—just like you.
HERE'S WHAT YOU'LL DO:
Step 1: Set Radical Focus
This is where you stop trying to do everything and, instead, set a defensible team focus in core bodies of work where you can offer the highest value fueling your org’s top goals—and in a way only marcom can. Your new obsession? Keeping 80% of your team’s time right here, day in, day out.
Step 2: Shape Your Bench
This is where you ditch the transactional relationship with marcom for a better-fit team service model, a workload management flow that puts you in the driver’s seat, and a staffing structure that better leverages your combined expertise while keeping you nimble in seasonal crunches.
Step 3: Minimize Friction
This is where you address the most persistent operational and relational friction points that are slowing your marcom team down, draining your effectiveness, and diluting your perceived value—reclaiming valuable capacity and colleague trust in the process.
Step 4: Sharpen Performance
This is where you stop procrastinating on performance tracking and build, operationalize, and socialize a simple performance dashboard that empowers decision making and centers marcom’s “big picture value” for colleagues—and don’t worry, we show you precisely how.
AND HERE'S HOW WE'll DO IT:
Nonprofit CMO knowledge, broken down into accessible, ready-to-apply ideas and the direct support you need to make it stick
Course: Each Pivot step broken down into a simple, digestible format
We break down the Value Pivot framework into 4 accessible steps in our on-demand course. Each module helps you see the root cause behind your symptoms, and empowers you to take a simple but transformative action that better centers your team's resilience-fueling value. Power through at your pace—solo or right along with your team.
5 SELF-PACED LEARNING MODELS
18 LESSONS
Tools: Every tool you need to land your Pivot faster and with optimum durability
Each step of the Value Pivot comes with a set of integration tools — an easy-to-use worksheet, scripts, and finished samples. These help your team apply the ideas in real time, getting you to tangible pivot strategies faster and with the durability you need.
WORKSHEETS
SCENARIO-BASED EXAMPLES
ROLL-OUT SCRIPTS
Coaching: Personalized, real-time coaching to reinforce ideas, break through roadblocks, and keep you progressing
Every month you get access to live group coaching sessions with MVP founder, Tiffany Meyer, with a mix of formats that offers something for every learning style, experience level, and Pivot step you’re in. Choose from:
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1X/MTH — MONTHLY MINDSET SESSIONS: For inspiration, grounding, and reinforcement of the core Value Pivot disciplines.
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2X/MTH — PIVOT STRATEGY COACHING SESSIONS: Bring your top questions, get unstuck, and submit your team’s Value Pivot strategy drafts for live workshopping and feedback in group coaching calls.
Practice and Accountability: Keep your progress moving with our monthly challenges and weekly prompts
We keep your Pivot top of mind with weekly prompts that reinforce the mindsets and disciplines that sit at the heart of this system, monthly challenges that keep you and your team progressing (even when time gets tight), and opportunities to engage directly with Academy peers and MVP founder, Tiffany Meyer.
What people are saying
This program empowers you to slow down, think beyond the day or week in front of you, and consider your role, workload, and team in a different light.
Director of Marketing Communications
COMMUNITY HEALTH
There's never been a more important time for a calculated team pivot.
If you’re waiting for that future day when “things slow down” before you commit to changing how you and your team work, chances are a year from now you’ll find yourself in exactly the same spot. Fighting for agency. Back burnering strategy. And still on the brink of burnout.
Start your Pivot NOW.
We offer two options for enrollment (start any time):
FULL MARCOM TEAM ACCESS (recommended)
$1,115.00 — per team member when you enroll 2 or more team user seats, 6 months full access.*
This option saves 20% per person — Select your number of team user seats at checkout.
* NOTE: Discounted pricing is only available for teams enrolling 2 or more individuals at checkout. Unfortunately, our platform and coaching experiences strictly disallow sharing a single user login.
When you complete your pivot, and start putting resilience-fueling value at the center of every decision you make, everything changes:
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Your team reclaims precious capacity otherwise lost chasing low-value work and results imposed on you
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You start building vital team infrastructure and systems that keep your team working smart
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Creative gets more innovative and audience-driven as capacity and focus improves
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Colleagues start to seek out your strategic advisement early and often
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Performance becomes central to how your team works, without feeling punitive or limiting
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Priorities are clear, and your results are undeniably fueling the org's top goals
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And, your confidence in protecting team focus and negotiating priorities strengthens
But, postpone your Pivot, and the cycle continues
You and your team stay busy, but stuck—and another year passes with little change. The same old frustrations, the unrealistic workload, and too little to show for the well being you and team have sacrificed along the way.
To reward the first 25 leaders who start their team’s Value Pivot in 2026, I’m offering two bonuses designed to benefit your entire team:
BONUS #1: 90-minute Design Strategy Work Session
Valued at $750.00
Use this live, hands-on session to co-design your Value Pivot team strategy, outline a campaign structure, scope a major project, or map solutions to a persistent team challenge—any topic that would benefit from Tiffany's 25 years of hard-won, “been-there” marcom leadership street smarts.
This session can be used individually or with your full marcom team and must be scheduled within 60 days of Academy enrollment.
BONUS #2: $250 credit toward any future bootcamp
Valued at $250.00
Apply this credit to the upcoming Work Smarter Bootcamp or any future bootcamp experience we offer.
Our bootcamps are designed for accelerated learning and real-time application of key Value Pivot disciplines—so your entire marcom team can move from insight to action, together.
That's $1,000.00 value in bonuses to the first 25 leaders who start their team's Value Pivot in 2026